Chinese e-commerce platform AliExpress is becoming increasingly popular among young Brazilians.
AliExpress is now one of Brazil's three favorite e-commerce platforms. In 2017, AliExpress saw its numbers of registered members in Brazil grow to nearly 10,000,000 and achieve impressive year-on-year growth of 68%. Accounting for approximately one third of the Latin America market, AliExpress' most popular products are in the categories of clothing and accessories, home and garden, beauty, mother and baby products, and sporting goods.
Brazil's domestic manufacturing industry is still lagging behind when compared to other manufacturing nations and so the costs of manufactured goods remain high. By taking out the middlemen and bridging consumers directly to Chinese manfucaturers, AliExpress is able to fit a market space for high quality yet inexpensive products.
In recent years, the brand “Made in China” has gradually earned the trust of Brazilians and the market is seeing the promotion of more technology-rich products. On the flipside in looking at exports to China, Brazilian coffee, slippers and other featured products are doing very well.
Translated by Yu Yang